The Institute draws its distinctiveness from being able to connect with Small and Medium scale enterprises. The Institute is situated on the periphery of Pune city, in village Narhe. Narhe is known to have small scale industrial estate. There are around 200 small medium scale units in this industrial area. Most of these are units are involved in manufacturing, auto components, electrical panels, packaging, and automation. The ownership of these units is proprietor type and started by first generation entrepreneurs.
The institute is being a management institute it is aware about the significance of Small Medium enterprises to the Indian economy. The Founder Director of Zeal Education Society himself is a first degree entrepreneur, and believes in encouraging, supporting, the spirit of entrepreneurship. The Vision, Mission statements of the Institute aptly reflect its thrust area.
A plan of activities is drawn and executed to connect with small scale units in Narhe industrial area.
A survey of the small scale units was carried out by the students and faculty members of the Institute. It has helped in understanding of the needs and challenges faced by these units, thereby providing an opportunity for the institute to offer solutions and consultancy to these small scale industries.